Case study · Web · Wedding Celebrant · 2026
Wed by Wedd
A wedding celebrant and MC in North London who writes every ceremony from scratch. The site needed to feel as warm and personal as he is in the room: editorial design, full-bleed photography, a tailored enquiry form and his five-star Hitched reviews built in.
Client
Brayden Wedd, independent wedding celebrant and MC based in North London.
Scope
Brand direction, full bespoke build, tailored enquiry form, photography-led art direction, reviews and SEO across every region he covers.
Stack
Hand-built front end, no template or page builder. Fraunces and Instrument Sans typography, a responsive WebP image pipeline, scroll-reveal motion and a custom enquiry form.
The brief
Brayden writes and delivers weddings the way a good friend would: easy-going on the surface, carefully planned underneath. He started out as a celebrant in Australia and brought the same approach to London. The work is personal, so a stock template that looked like every other celebrant directory listing was never going to do it justice.
He needed a site that did the introducing for him before a couple ever picked up the phone: warm, confident and quietly funny, with the photography front and centre and the proof easy to find. Five stars from every couple who has reviewed him. It also had to make enquiring effortless and capture the right details up front, since a celebrant's diary lives or dies on the date.
What I built
- ·A bespoke, editorial homepage built from scratch around his voice. Large Fraunces display type, a warm ivory palette and full-bleed wedding photography that carries the whole page. No template, no page builder.
- ·Clear sections for the three ways couples book him (ceremony, master of ceremonies, or both), plus an honest four-step "how it works" that takes the mystery out of hiring a celebrant.
- ·A tailored enquiry form that asks for what actually matters: both partners' names, the wedding date and location, and whether they want a celebrant, an MC or both. The right details land in his inbox first time, so he can check the date and reply.
- ·Social proof woven through the page: a 5.0 rating from his couples, a curated wall of "kind words" with expandable reviews, and a direct link to his verified Hitched profile.
- ·A photography gallery of recent weddings, art-directed so the images do the selling, with everything cropped and optimised to stay fast.
- ·A plain-English FAQ that answers what couples really ask about: what a celebrant does, the legal paperwork, travel and cost. Handled as a clean accordion so the page stays calm.
- ·Local SEO built for reach. He works across Greater London, Hertfordshire, Essex, Kent, Surrey, Hampshire and beyond, still takes selected weddings back in Australia, and the site is structured to be found in every one of those places.
- ·A fast, lightweight build with a responsive WebP image pipeline and tasteful scroll-reveal motion. It loads quickly and reads beautifully on a phone, which is where most couples find him.
The result
A site that sounds like Brayden, not like a directory listing. Couples land on full-bleed photography, read his story, see the five-star reviews, and send an enquiry with the date already in hand. It looks like a premium wedding brand, runs like a fast modern site, and gives him somewhere of his own to send every couple who finds him on Instagram or Hitched.